Sip, Shop, and Stroll Adams Avenue at the 10th Annual Spirit Stroll

Cheers to the 10th annual Adams Avenue Spirit Stroll! This Small Business Saturday tradition invites you to sip holiday cocktails and nibble sweet treats as you wander from shop to shop along Adams Avenue.

It’s the neighborhood’s way of celebrating the independent businesses that make it special, with a drink in hand. Whether you’re hunting for holiday gifts or just soaking up the season, this is a festive way to shop small and support local.

Holiday Sips and Sweet Bites Await

Instead of a single venue, the Spirit Stroll turns Adams Avenue’s independently owned retail shops into tasting stops. At each one, you’ll sip a holiday-themed cocktail taste and nibble a sweet treat, then browse the shelves before heading to the next stop.

It’s a great chance to start your holiday shopping while supporting the local businesses that give the neighborhood its character. It’s a shopping trip, a cocktail crawl, and a neighborhood walk all in one, so wear comfortable shoes.

Raise a Glass to Local Bars and Breweries

Thirteen of Adams Avenue’s top bartenders, from the area’s best bars and restaurants, create and serve the cocktail tastes. Each one brings a holiday-themed creation to the stroll, so you can compare styles from stop to stop.

Breweries pour tasting selections too, so beer fans have plenty to try. Whether you lean toward cocktails or craft beer, you’ll find something to sip along the route. Come hungry, thirsty, and ready to shop small.

Explore Adams Avenue, Start to Finish

The stroll runs from University Heights through Normal Heights and into Kensington, so you can explore three neighborhoods in one afternoon.

Walk the whole route or choose a few favorite stops. Each neighborhood has its own personality, so the scenery and the shops change as you go. Along the way, you might discover shops you’ve walked past before.

See you there!

Round up your friends and neighbors, wear comfortable shoes, and come ready to sip and shop. This is a great way to spend Small Business Saturday on Adams Avenue.

📆 Saturday, November 28, 2026 | 2 PM – 5 PM
📍 4649 Hawley Blvd, San Diego
🎟️ Grab your tickets here
ℹ️ Follow along on Instagram for updates

See you there, San Diego!