Rubio’s Celebrates 40th Anniversary With 99¢ Fish Tacos

Here’s your chance to get fish tacos at 1980’s throwback prices! When Rubio’s Coastal Grill, home of The Original Fish Taco®, turns 40 on Wednesday, January 25, they will celebrate the company’s Baja roots with 99¢ Original Fish Tacos®, the launch of a new “remixed” Fish Taco, and ’80s-inspired prizes and music.

And it’s all for a good cause! Proceeds benefit WILDCOAST, working to conserve some of the world’s most significant coastal and marine ecosystems in the U.S. and Mexico.

Ralph Rubio of Rubio’s Coastal Grill

Home to the original Fish Tacos celebrates 40th anniversary

Ralph Rubio tasted his first fish taco as a college student during spring break in San Felipe. He brought the recipe home, opening the first Rubio’s in Mission Bay in 1983. Fish Tacos were 99¢ back then, and will be again on January 25.

On January 25, Rubio’s Rewards members can participate in a contest, both in-store and online, to win ’80s-inspired gear and free Rubio’s. Fifty winners will receive limited-edition Rubio’s bomber jackets, and other prizes. Rewards members earn entries for every visit January 23 – 29.

Fish Taco at Rubio's Coastal Grill

270 million fish tacos sold!

Rubio’ Coastal Grill has become the #1 fish taco brand, credited with starting the fish taco phenomenon in the U.S. In celebration of the 40th anniversary, Rubio’s “remixed” The Original Fish Taco, offering a new version of the original favorite. The Baja Grilled Fish Taco features grilled mahi mahi and a special Baja sauce.

“When Rubio’s opened 40 years ago, putting fish in a taco was pretty revolutionary,” said Rubio’s Co-Founder Ralph Rubio. “Today, The Original Fish Taco is still our most popular, award-winning item, and we’ve sold over 270 million of them. We’re going strong and look forward to 40 more years.”

The award-winning restaurant regularly receives accolades for its famous Original Fish Taco®. Rubio’s is headquartered in Carlsbad, has over 3,000 employees, and currently operates nearly 160 restaurants.

For more information, join Rubio’s Rewards here and visit Rubio’s Facebook, Instagram and TikTok.

See you there, San Diego!

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Event Details
  • Start Date
    January 25, 2023 10:30 am
  • End Date
    January 25, 2023 9:00 pm
  • Status
    All done
  • Location
  • Venue
    • Rubio’s Coastal Grill
  • Address
    SDSU East Commons Building. 5500 Campanile Dr San Diego, CA 92182
  • More Info
Event Map
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Event Details
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    January 25, 2023 10:30 am
  • End Date
    January 25, 2023 9:00 pm
  • Status
    All done
  • Location
  • Venue
    • Rubio’s Coastal Grill
  • Address
    SDSU East Commons Building. 5500 Campanile Dr San Diego, CA 92182
  • More Info
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