San Diego Wellness Week is coming as the city’s inaugural wellness celebration, featuring five days of curated pop-up events before culminating with the signature Novo Dia Wellness Experience at MCASD.

prAna presents this comprehensive wellness experience across local studios, gyms, spas, and cultural venues, ending with an unforgettable day at the Museum of Contemporary Art San Diego plus a closing party celebrating community, music, and creative expression.

The Full Week Experience

The event operates on two levels—weekday pop-up events at partner locations throughout the city, then the main event at the museum on Saturday.

The concept recognizes that wellness happens in community and across different venues, so the week-long format lets you experience the city’s diverse wellness offerings before bringing everyone together for the grand finale.

The pop-up format means you’ll discover new studios, gyms, and wellness spaces you might not have found otherwise, while the Saturday culmination creates a festival atmosphere that celebrates everything the week has showcased.

Saturday at the Museum: The Main Event

The signature experience transforms the Museum of Contemporary Art San Diego into a wellness destination with unlimited classes, workshops, immersive experiences, and access to the museum’s contemporary art exhibits.

The Wellness Market features top wellness brands, experiences, shopping, and giveaways, creating a comprehensive wellness experience that goes beyond just fitness classes.

The venue choice is inspired—combining wellness programming with contemporary art creates connections between physical, mental, and creative wellness that you won’t find at typical fitness events.

Ticket Options for Every Commitment Level

The Connect Pass offers full-day access starting at 8:45 AM with unlimited classes, workshops, museum access, and the Wellness Market, but excludes premium experiences like sauna, cold plunge, and the closing party.

The Soul Pass provides half-day access starting at noon with the same core offerings for people who want to experience the event without committing to a full day.

The Expand Pass adds access to sauna and cold plunge, the closing party featuring a world-renowned artist, and all week events throughout the city. This is the option for people who want the complete experience.

The VIP Experience

The Elevate Pass limits to just 50 tickets and includes everything plus a private spa session, $50 voucher for The Kitchen at MCASD (plant-based and wellness-focused dining), and premium event swag bag. At this level, you’re getting a truly premium wellness experience that goes beyond classes and workshops.

Why This Matters for San Diego

The city’s first wellness event recognizes that our community has developed a significant wellness culture that deserves celebration and connection. The partnership with prAna and the involvement of the museum shows this isn’t just another fitness event—it’s cultural programming that positions wellness as part of our city’s identity.

The closing party with a world-renowned artist bridges wellness and entertainment, acknowledging that celebrating community is as important as individual practice.

San Diego Wellness Week and the Novo Dia Wellness Experience at MCASD represent exactly the kind of innovative programming that makes our city a leader in wellness culture and community connection.

See you there!

Ready to experience the inaugural citywide wellness celebration? Five days of discovery leading to an unforgettable experience await.

📆 July 14–19
📍 700 Prospect St, La Jolla
🎟️ Multiple pass options available | Reserve your spot here
ℹ️ More info here

See you there, San Diego!