James Beard award-nominated LA pizza joint, Pitfire Pizza, renowned across Los Angeles and Orange Counties for its prodigious pies, has made its debut in San Diego!

Originating in North Hollywood in 1997, Pitfire Pizza has grown into an iconic establishment, with its flagship restaurant still thriving as a pillar of its NoHo community.

Now, the cult-fav restaurant is set to join the exciting culinary roster at Carlsbad’s The Beacon La Costa alongside other well-known brands, including Shake Shack, Jeni’s Splendid Ice Creams, Sweetgreen, and LOLA 55.

Multiple Concepts Coming to San Diego

Pitfire Pizza is one of the superstar concepts developed by LA-based American Gonzo Food Corp., the culinary creative group behind some of LA’s most successful restaurants like Superba Food + Bread, Superba Snacks + Coffee, The Win~Dow, and Venice steakhouse standout, American Beauty.

American Gonzo has confirmed plans to introduce multiple concepts from its portfolio to San Diego County over the next several years.

“Opening a restaurant here means many things to American Gonzo; we are growing the company, and there are new opportunities for our managers and staff. But above all else, our ambition is to open restaurants that are important to a community,” says Jeff Goodman, CEO of American Gonzo Food Corporation.

“We’ve met some incredible people and families in Carlsbad, and we are excited to bring our brand of pizza to the neighborhood. Personally, I lived in San Diego on and off for almost ten years, so this is sort of a homecoming for me to what I believe is one of the finest cities in the United States.”

Founded by Paul Hibler with the motto “Food, Art and Community,” the 9th location of this family-friendly pizzeria features a wide-ranging, seasonally updated menu of pizza parlor classics and farmer’s market favorites priced for everyday dining.

Pitfire Pizza Carlsbad Menu

The Carlsbad menu is anchored by 12 core pies, all of which begin with Pitfire Pizza’s one-of-a-kind, slow-rise fermented sourdough pizza crust.

Baked and charred to perfection in a Marra Forni oven, Pitfire’s California-style pizzas are known for their exceptional quality and custom ingredients like house-made vegan cheese and cauliflower crusts to please all, including vegetarian, vegan, and gluten-free options.

Fresh pastas, shares and smalls, salads, and desserts—including ice cream from Strauss Family Creamery—round out the chef-driven menu.

Highlights include:

Shares & Smalls

• BONELESS CHICKEN WINGS: Boneless thighs made either buffalo style with Frank’s Red Hot Sauce or with a garlic ginger sauce
• ROASTED CHICKEN MEATBALLS: Served with Superba bread or do a Meatball Level Up and add whipped ricotta, EVOO, and a half loaf of rustic boule

Pizzas

• FIELD MUSHROOM: A veggie dream of a pizza featuring roasted garlic puree, whipped cream and shredded fontina cheese, roasted cremini mushrooms, and enoki mushrooms
• HONEY BEAR: Fresh ricotta, mozzarella, and provolone cheeses meet housemade fennel sausage and Calabrian chiles, with toppings of honey, Maldon salt, and bee pollen
• EPIC. BBQ. CHICKEN: Dipping a toe into the cliché world of BBQ Chicken pizzas meant Pitfire had to put their own twist on it. Inspired by Mexican Guisado, the Pitfire version includes a slow-cooked stew of chicken, BBQ, and cheese. Epic. Indeed.

Salads

• SHAVED KALE: Black Tuscan kale with mint, pickled raisins, toasted almonds, and a Champagne vinaigrette
• THE STEAK SALAD: Sliced steak over romaine and arugula with candied walnuts, blue cheese, grilled red onions, and a shallot vinaigrette

Pasta

• CHICKEN & MUSHROOM CAVATAPPI: Fresh cavatappi pasta with cremini mushrooms, chicken, garlic puree, crème fraiche, and grated parmesan cheese
• LINGUINI BOLOGNESE: Spinach linguini with slow-cooked bolognese and grated parmesan cheese

Veggies + Vegan

• VEGAN MARGHERITA: A classic made vegan with cashew cheese and a cauliflower crust
• VEGAN CAESAR: A vegan version with Little Gem lettuce and toasted breadcrumbs with a dairy, egg, and fish-free Caesar dressing
• FARMER’S MARKET PLATE: A choice of three of Pitfire’s charred/roasted/grilled veggies and/or salads, including Roasted Acorn Squash with hot honey and Maldon salt, and Roasted Cauliflower with mint and chili flakes

Libations

An island bar with 20 seats provides the ideal spot for adult conversation and features a full bar program with local craft beer and cider favorites available on tap and in cans, a wine program featuring small production, food-friendly wines, and specialty cocktails including Pitfire’s renowned craft slushies like the Negroni Freezoni (gin, sweet vermouth, Campari) and the I’m Your Huckleberry (blueberry bourbon, blackberry, ginger).

Carlsbad’s 3,500 square foot dining room provides both plush leather booths and pizza parlor tables for large groups and date nights alike, as well as a 400 square foot patio space.

You’ll have a sightline into the kitchen where the Marra Forni pizza oven will be working its magic. Playful pizza artwork by muralist KC Woolf Haxton brings to life a lively space created by the Hopson Rodstrom Design team.

See you there!

Pitfire Pizza officially opened doors for dine-in lunch and dinner service on November 1. Delivery and to-go options are also available.

More information can be found on Pitfire Pizza’s Instagram or website here.

PitfirePizza Carlsbad is located at 7720 El Camino Real, Suite A, Carlsbad, CA 92009, in The Beacon LaCosta shopping center.

See you there, San Diego!