Junior League Of San Diego Celebrates Its Third Annual Little Black Dress Initiative

The Junior League of San Diego is holding its third annual Little Black Dress Initiative (LBDI)! It’s a week-long, social media-driven fundraising campaign that illustrates the effects poverty can have on a woman’s access to resources, confidence and opportunities.

The Little Black Dress Initiative runs for five days

Participants wear one little black dress and the button “Ask me about my dress!” for five consecutive days . Volunteers are also encouraged to harness the power of their social media platforms to raise awareness and drive online donations.

JLSD’s area of focus is to support transition-age foster youth, as well as highlight poverty and other issues affecting this vulnerable population.

We hope to see around wearing your LBD!