Downtown Chula Vista is hosting one of Southern California’s largest Día de los Muertos celebrations, now in its sixth year. Expect marigolds, music, and art at this free, family-friendly event.

It’s a chance to come together to honor loved ones who have passed while still celebrating life. Bring the whole family, wear something festive, and plan to spend the afternoon wandering from one highlight to the next.

Honor Loved Ones at the Community Ofrenda

Bring a photo of a loved one to the community ofrenda on F Street and pin it to the altar. It’s a thoughtful way to take part in the tradition and remember the people you hold dear.

You can also check out the free Ofrenda Contest, with categories for schools and students, the general public, and Best Overall. Winners take home cash and prizes, and runner-ups can win prizes from local businesses.

Dress to Impress at the Catrín & Catrina Contest

Break out your best traditional Catrín or Catrina look, or put your own twist on it. The most creative looks win cash and prizes across several categories, including Best Youth, Best Catrín, Best Catrina, and Best Couple, and signups are open now.

Whether you go classic or put a modern spin on the look, it’s a fun way to show off your creativity and join the celebration. Plan to snap a few photos, because you’ll fit right in with the marigolds and alebrijes.

Shop and Snack at Mercado by Las Jefas Market

Stalls adorned with marigolds and papel picado line the street, and the smell of fresh tamales and pan de muerto fills the air. Stroll through the curated artisan market to shop for crafts and treats from local makers and food artisans.

It’s a great spot to find a one-of-a-kind gift or a snack to enjoy while you explore. Every stall showcases the craftsmanship and creativity of the local community.

Soak Up Music, Dance, and Classic Cars

Live music and dance performances take place at four different locations, so there’s always something to catch. Check out the classic car show, hands-on crafts for the kids, and themed photo ops around the neighborhood.

Marigold-lined displays, large-scale alebrijes, and Catrina-inspired installations from local artists bring the traditions to life. Wander from stop to stop at your own pace, and you’ll find something new around every corner.

Get in on the Fun at Local Businesses

Local spots are joining in with their own special offerings:

• Paw Pleasers – A pet altar to honor your furry family members.
• Galu Cafe – A community ofrenda and a limited-time Pan de Muerto Latte.
• Amor Eterno – A community altar and Pan de Muerto for sale, plus a free Día de Muertos art print with a qualifying purchase.
• The Balboa South – Coco-inspired decorations, a special Pan de Muerto Burger, and Mexican hot chocolate in take-home mugs.

Between the main festivities and these neighborhood treats, you’ll have plenty of reasons to explore all of Downtown Chula Vista. Pop into a few of these spots to sip, snack, and shop local while you celebrate.

See you there!

With music, art, and traditions all around, Downtown Chula Vista’s Día de los Muertos Celebration is a great way to honor loved ones and celebrate life with your community.

📆 Sunday, November 1, 2026 | 3 PM – 7:30 PM
📍 353 3rd Ave, Chula Vista
🎟️ Free event
ℹ️ Additional details can be found here

See you there, San Diego!