Adidas Skateboarding And Journeys Announce ‘Destination San Diego’ Music Festival

Adidas Skateboarding, alongside specialty shoe and apparel retailer, Journeys, announce the launch of ‘Destination San Diego’, an immersive music experience inspired by the culture of action sports.

The free, single-day experience will take over Horton Plaza Park on August 11th from noon to 10pm, and will showcase live musical performances infused with art exhibitions, beer gardens, and custom merchandise stations from artist Bonethrower.

‘Destination San Diego’ is expected to become an annual event that will visit a different U.S. city each year and aims to disrupt the traditional music festival circuit.

Adidas Skateboarding and Journeys created the ‘Destination San Diego’ experience to answer a call for a fresh music concept that catered to U.S. cities outside of the frequented markets of Los Angeles and New York City.

Live musical performances by the following recording artists:

Jay Rock

Famous Dex

Cozy Boyz of A$AP Mob

Na-kel Smith

Destination San Diego’ is accessible to all ages and visitors can RSVP now directly on the event page.

See you there!

Share This Event
Event Details
The Latest
Event Details
Upcoming Events
Cirque Du Soleil Is Coming Back To San Diego With CORTEO
September 6, 2023
7:30 pm
Corteo, the most enchanting arena production from Cirque du Soleil, is coming back to San Diego to charm audiences in 2023.  This unique production, directed by...
Cardiff 101 Main Street presents Cardiff Dog Days of Summer
July 16, 2023
10:00 am
  • Encinitas​ ​Community​ ​Park
The Annual Pupologie’s Cardiff Dog Days of Summer is back with exciting additions for dogs and dog loving families! Presented by Cardiff 101 Main Street...
Camino Fest at Camino Riviera
June 25, 2023
1:00 pm
  • Camino Riviera
Get ready for an exclusive event that celebrates the very best of Camino Riviera! We’re talking divine cuisine, tantalizing cocktails, exquisite wine, compelling art, and...
Scoop San Diego Ice Cream Festival
June 25, 2023
12:00 pm
The much-anticipated Scoop San Diego Ice Cream Festival, created by ice cream aficionado and champion of charity, Daniel Szpak, is set to return to North...
California Wine Festival Carlsbad
June 23, 2023
6:30 pm
  • Park Hyatt Aviara Resort
Following a successful slate of 2022 events, California Wine Festival will return to Carlsbad with a new lineup of signature oceanfront tasting opportunities, celebrating two...