Billionaire’s Film ‘Good Fortune’ Premieres In San Diego

Did you all know how amazing this guy is?

That’s John Paul DeJoria we’re talking about; the guy with a $3.2 billion dollar net worth… co-founder of Paul Mitchell hair products and (drum roll, please) The Patron Spirits Company.

Thing is, DeJoria climbed his way from nothing to billionaire, and film “Good Fortune” tells the story of how.

https://www.instagram.com/p/BWvIOgyhMpJ/?taken-by=goodfortunemovie

Premiering in San Diego on Friday, July 28th at the Fashion Valley AMC 18, Good Fortune is the rags to riches tale of the conscious capitalism pioneer. Born with nothing, at times homeless on the streets of LA, “JP” spent his early adulthood in and out of motorcycle gangs only to wheel and deal his way to the top of a vast hair and tequila empire.

A modern day Robin Hood, JP’s motto is “Success unshared is failure.”

The son of immigrants, JP defies the stereotype of ‘the 1%’ and is the poster boy of the triple bottom line – people, planet and profit.

We totally dig. And if you dig, too, snag your tickets, here!

Share This Event
Event Details
    Add to Calendar
    The Latest
    Ales N' Rails bringing craft beer and trains together
    Get Ready for a Night of Beer and Trains at Ales N’ Rails
    Craft beer and model trains are teaming up again for Ales N’ Rails, and tickets are officially on sale. This annual evening at the San...
    hotel del holiday special
    Experience Hotel del Coronado’s 2026 Holiday Season – Skating, Igloos, and a Skydiving Santa
    Hotel del Coronado has been doing the holidays for over 135 years, and this season’s theme – “A Holiday Through Time” – leans into exactly...
    Raise a Stein at OB Oktoberfest’s Y2K Weekend at the Beach
    OB Oktoberfest has been going strong for over 20 years and somehow keeps getting more unhinged – in the best way. This year, the festival...
    Sake Bar Gaga hosting its latest chef collaboration dinner
    Get a Taste of Kettner Exchange x Sake Bar Gaga’s Latest Collaboration
    Sake Bar Gaga’s Chef Collaboration Series is back for round two, and this time it’s bringing together two very different culinary worlds under one roof....
    San Diego Coffee Festival
    Taste Endless Coffee at the San Diego Coffee Festival on Broadway Pier
    Explore the best coffee at the San Diego Coffee Festival. Sample brews from renowned roasters at Broadway Pier this fall.
    La Jolla Art and Wine Festival
    Explore Art and Wine Along the Streets of La Jolla Village
    Experience the La Jolla Art & Wine Festival with over 170 artists showcasing fine art in a beautiful outdoor setting.
    Event Details
      Add to Calendar
      Upcoming Events
      MANIA The ABBA Tribute bringing the magic of ABBA to life at The Magnolia
      Sing Along to Every Hit at MANIA: The World’s Number One ABBA Tribute Show
      February 10, 2027
      7:30 pm
      • The Magnolia
      If you’ve ever wanted to relive the magic of ABBA live on stage, MANIA: The ABBA Tribute is as close as it gets. The world’s...
      Ales N' Rails bringing craft beer and trains together
      Get Ready for a Night of Beer and Trains at Ales N’ Rails
      November 21, 2026
      6:00 pm
      • San Diego Model Railroad Museum
      Craft beer and model trains are teaming up again for Ales N’ Rails, and tickets are officially on sale. This annual evening at the San...
      Celebrate Día de los Muertos With Unlimited Tacos at SDMA’s Taco Party
      November 1, 2026
      12:00 pm
      • San Diego Museum of Art
      The San Diego Museum of Art is throwing a taco party in its sculpture garden, and honestly, it’s one of the most fun things on...
      Halloween at the Station
      Get Your Costume Ready for Halloween at the Station
      October 25, 2026
      12:00 pm
      • Ingram Plaza
      Liberty Station is throwing its annual Halloween bash, and it’s free, family-friendly, and packed with enough activities to fill your whole afternoon. Costumes are strongly...
      Celebrate the Craft festival at The Lodge at Torrey Pines
      Taste Southern California’s Best at Celebrate the Craft
      October 18, 2026
      11:30 am
      • The Lodge at Torrey Pines
      Celebrate the Craft is back for its 23rd year, and honestly, it just keeps getting better. This is The Lodge at Torrey Pines’ signature culinary...
      Event Search: