San Diego is getting a new festival that aims to be a landmark event in the world of wine and spirits. Goodjuice has announced the inaugural Goodjuice Agave Festival, set to take place May 4, 2024, at the Julep Venue.

The festival celebrates the best of tequila and mezcal, complemented by culinary offerings from top chefs and restaurants in Southern California.

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Goodjuice celebrates the craft and culture of distilled spirits

The festival will be an immersive experience featuring tastings and education with an incredible lineup of master distillers, agave experts, and chefs.

“The Goodjuice Agave Festival is about celebrating the tequila and mezcal brands that have been driven by craft, transparency, and deliciousness for years, decades, and in some cases, centuries,” says Goodjuice co-founder John Melvin.

“Magic happens when you pair exceptional food with the juice from these outstanding producers. Add the backdrop of San Diego, and the stage is set for a bucket list event.”

The event’s centerpiece is its Grand Tasting Room, featuring over 100 culinary, cocktail, and spirits offerings. Tickets, which include spirits, cocktails, food, and education, are now on sale through goodjuice.com.

“This year marks the beginning of what promises to be an annual celebration, turning Goodjuice into an essential gathering for newcomers, aficionados, and industry professionals alike.”

“Goodjuice, Good Cause”

Goodjuice has also launched the “Goodjuice, Good Cause” initiative, coinciding with the inaugural Goodjuice Agave Festival.

Goodjuice aims to extend the celebration of well-made agave spirits to include meaningful contributions to both environmental sustainability and children’s causes in the USA and Mexico.

Goodjuice Agave Festival participating brands

The inaugural Goodjuice Agave Festival will welcome over 40 all-star brands to host tastings and discussions, with more brands to be announced. Brands confirmed include:

• Aguerrido
• Amatiteña
• Arette
• Atanasio
• Bozal
• Caballito Cerrero
• Campanilla
• Cascahuin

• Cazcanes
• Chacolo
• Cimarron
• Corrido
• Don Fulano
• El Ateo
• El Gran Legado
• El Tequileño
• El Viejito
• Espacial
• Fuenteseca
• G4

• Gusto Historico
• La Luna
• Lalo
• Lost Lore
• Mijenta
• Montagave
• Ocho
• Palomas Mensajeras
• Pasote
• Purasangre
• Real Minero
• Rey Campero
• Rey Sol
• San Matias
• Siete Leguas

• Vago
• Valor
• Volans
• Volcan De Mi Tierra
• Wild Common
• Yeyo

See you there!

We can’t wait for this one!

Click here to get updates on festival programming, participating brands, travel information, sponsorship opportunities, and to get your tickets while they are still available.

Use code theresd20 to save 20% on tickets!

See you there, San Diego!