San Diego, It’s Time To Celebrate Your Berries… In A Big Way

vista-strawberry-festival-entertainment

Did you know that Vista, California, was once the unofficial Strawberry Capital of the World?! That’s right. In the 1960s and 1970s, during peak season, strawberries were shipped from Vista all over the United States, as well as internationally.

https://www.instagram.com/p/BT1ynDqA_ZL/?taken-by=vistastrawberryfestival

There were daily shipments to Europe, Hong Kong and other parts of Asia. One place in the Netherlands thought the strawberries they received from Vista were actually a different fruit because they were so much larger than they were used to! With all the crates coming in with the word “Vista” on the side, they started referring to the strawberries as “vistas.”

Vista Strawberry Festival

To celebrate this righteous history, the Vista Strawberry Festival was created in 2010 and this year will be racking in one awesome Memorial Day Weekend with pie-eating contests, live bands, beer gardens, carnival rides and so much more!

Strawberries

https://www.instagram.com/p/BST5nOtgMOZ/?taken-by=vistastrawberryfestival

Entertainment

https://www.instagram.com/p/BGF5WifRxiT/?taken-by=vistastrawberryfestival

There will be live entertainment on multiple stages, bands and local craft brews all day long in the beer garden. And bring the whole family because there will be awesome carnival rides and over 400 vendors!

Contests

https://www.instagram.com/p/BRojGaCAAKH/?taken-by=vistastrawberryfestival

Just to name a few of the many contests going on, there will be the Little Ms. Strawberry Shortcake, Strawberry Costume, Strawberry Idol, Pie-Eating contests and many more! Prizes galore!

https://www.instagram.com/p/BGFrGi5Rxlj/?taken-by=vistastrawberryfestival

 10k and 5k Strawberry Run

https://www.instagram.com/p/BGDb1uPRxui/?taken-by=vistastrawberryfestival

The Strawberry Run winds through Vista’s Kite Sculptures and ends at the Vista Strawberry Festival. All runners receive a performance t-shirt, a custom medal, a goodie bag, fresh fruit at the finish line and, for those runners 21 and over, a free beer in the beer garden!

For tickets and more info, check out the link below.

Share This Event
Event Details
The Latest
Rosé temecula valley
Rosé has evolved far beyond its reputation as seasonal “summer water” into a legitimate wine category, and Temecula Valley has found its groove with this...
L'auberge Del Mar Opening Day After Party
The legendary Opening Day After Party returns to L’Auberge Del Mar with an Italian summer twist that transforms the celebration into a Mediterranean-inspired escape. You...
coffee shop interior
Communal Coffee is officially opening its doors in Bankers Hill, marking the fifth location for the beloved San Diego coffee brand. Owner Jen Byard is...
If you’re born and raised in San Diego, of course, you know that this really is one of the most beautiful places on the planet....
top concerts in san diego this week
Here are the top concerts in San Diego this week! From the legendary talents of David Foster and Chris Botti to alt-rock icons Incubus and...
Normal Heights San Diego
Let’s talk about Normal Heights, one of San Diego’s most perfectly named neighborhoods, for a minute. Normal Heights might sound like the most boring place...
Event Details
Upcoming Events
Taste of Eastlake
July 25, 2025
6:00 pm
The Taste of Eastlake is back, so mark your calendars and get ready to round up your crew for an evening of incredible eats, drinks,...
Comic-Con san diego event
July 24, 2025
9:30 am
If there’s one event that turns the city into a living, breathing celebration of fandom, it’s Comic-Con San Diego. The San Diego Convention Center becomes...
Whiskey & Fire Liberty Station San Diego
July 20, 2025
3:30 pm
Whiskey & Fire is coming to Liberty Station, combining Heritage Fire’s live-fire cooking with Whiskies of the World’s premium spirit tastings for a dynamic culinary...
Disney's Finding Nemo
July 18, 2025
6:30 pm
North City is making a splash this summer with a free outdoor movie screening of Disney’s Finding Nemo, bringing families and movie lovers together for...
L'auberge Del Mar Opening Day After Party
July 18, 2025
5:00 pm
  • L’Auberge Del Mar
The legendary Opening Day After Party returns to L’Auberge Del Mar with an Italian summer twist that transforms the celebration into a Mediterranean-inspired escape. You...
Event Search: