Second Chance Beer Company + Puppy Picnic Co. To Host Pupapalooza Dog Festival

Second Chance Beer Company, the award-winning “Seize a Pint, Save a Pup” brewery in Carmel Mountain, will host the 3rd-Annual Pupapalooza Dog Festival along with Puppy Picnic Co. on Saturday, May 20.

Pupapalooza is the companies’ largest fundraiser of the year, with proceeds benefitting The Animal Pad dog rescue. Second Chance Co-Founder/CEO Virginia Morrison and Puppy Picnic Founder Ciera Chang made the announcement.

Live music, doggie treats, and more…

Pupapalooza, which is sponsored by TrustedHousesitters, will have more than 20 locally-owned, dog-themed vendors on hand, adoptable pups from The Animal Pad, food trucks, and music from DJ C-Riz. The event is free to attend, though there is a Gold VIP option for $150 and a Silver VIP option for $125.

The VIP packages include a 10-minute professional photo session for pets in a Puppy Picnic Co. set-up with Erin Wiese Photo, along with gift bags and drink tickets. For more information on the packages and to purchase tickets, click here. Last year’s VIP packages sold out.

For the first time in the event’s history, Second Chance will be unveiling a limited-release beer specifically for the festivities: Guava Wheat Ale (4.5 percent ABV) that will be available on draft and in 16-oz cans.

“Pupapalooza is the world series for pups and peeps,” Morrison said. “It has become a fun summer kick-off tradition for dog lovers, beer lovers, and anyone who wants to join in celebrating two of life’s greatest pleasures – pups and craft beer. It’s my favorite day of the year. Better than Christmas. If you haven’t been, give it a first chance.”

Pupapalooza Dog Festival participating vendors includes:

The Animal Pad rescues all dog breeds from San Diego, Southern California, and Mexico. It facilitated more than 600 dog adoptions in 2022. Thus far in 2023, 260 dogs have been adopted. There will be more than 25 adoptable pups at Pupapalooza.

TrustedHousesitters, a house and pet sitting community, will offer a complimentary one-year membership to all dogs adopted at Pupapalooza. Raffle tickets for a free one-year membership will be sold as well with proceeds going to The Animal Pad.

“The community of dog-loving San Diegans will be on full display at Pupapalooza,” Chang said. “I am so proud to partner with Second Chance and we look forward to raising funds for our friends at The Animal Pad. The power of Pupapalooza is real.”

Food vendors at the event include:

  • Krispy Boyz (home of the original birria mac ‘n cheese taco)
  • Luna’s LUNpias (with vegan options)
  • FRSH Woodfire Pizza (specializing in pizzas and pretzels)

About Second Chance Beer Company

As always, in addition to Guava Wheat Ale sales, 1% of sales of Second Chance’s core beers Buddy Lager and New Day West Coast IPA will be donated to local dog rescues. Since the company’s inception in 2015, the brewery has donated more than $322,000 to dog rescues and the communities it serves.

Second Chance’s distribution has been expanding throughout Southern California in 2023, including to the Coachella music festival for the first time. Beer from Second Chance now can be found at San Diego International Airport, San Diego Zoo Safari Park, and Dodger Stadium. Later this year it will be available throughout Disneyland.

Second Chance is located at 15378 Avenue of Science, #222 – off the Camino del Norte exit of I-15.

Keep up with Second Chance Beer Company by following them on Facebook, Instagram, and Twitter.

See you there, San Diego!

Share This Event
Event Details
  • Start Date
    May 20, 2023 2:00 pm
  • End Date
    May 20, 2023 6:00 pm
  • Status
    All done
  • Location
  • Venue
    • Second Chance Beer Co. Brewery
  • Address
    5378 Avenue of Science #222, San Diego, CA 92128
  • Reserve A Spot
Event Map
The Latest
Rooftop Cinema Club Embarcadero
The Rooftop Cinema Club at the Manchester Grand Hyatt Embarcadero has unveiled its new lineup running through April 28, featuring celebratory film collections and exciting...
Oxford Social Club anniversary
Clique Hospitality’s upscale nightlife destination, Oxford Social Club, will celebrate seven scintillating years as San Diego’s premier nightclub with an unforgettable month of exclusive anniversary...
Tournament of Cocktails with San Diego's Top Bartenders
Are you ready to experience the ultimate showdown in San Diego’s cocktail scene? Mark your calendars for the Tournament of Cocktails, an evening where creativity...
Big list of things to do in san diego this weekend
Check out this week’s Big List of Things To Do in San Diego this Weekend and make your plans! Get into the CRSSD Spring Festival...
spring at ARTS DISTRICT Liberty Station
Spring has almost sprung and there is no better way to celebrate the season than in San Diego’s largest arts and culture district, ARTS DISTRICT...
Cucina Urbana hosts festa della donna
Celebrate Women’s History Month and International Women’s Day in March with San Diego’s celebrated top female chefs as they come together to host Festa Della...
Event Details
  • Start Date
    May 20, 2023 2:00 pm
  • End Date
    May 20, 2023 6:00 pm
  • Status
    All done
  • Location
  • Venue
    • Second Chance Beer Co. Brewery
  • Address
    5378 Avenue of Science #222, San Diego, CA 92128
  • Reserve A Spot
Upcoming Events
California Wine Festival Carlsbad
June 28, 2024
6:30 pm
  • Park Hyatt Aviara Resort
The California Wine Festival, a nationally recognized event series, is proud to announce its return in 2024 to celebrate over 20 years of bringing attention...
Wonderfront Music & Arts Festival
May 10, 2024
3:00 pm
  • Embarcadero Marina Park North
  • Seaport Village
Great news, music lovers….the Wonderfront Music & Arts Festival is charting a highly anticipated comeback! Following successful collaborations with the Port of San Diego and...
21st annual Gator By The Bay Festival
May 9, 2024
6:00 pm
  • Spanish Landing Park
The 21st annual Gator By The Bay, the largest and most authentic Louisiana-themed music and food festival this side of the bayou, will return to...
BeachLife Festival Redondo Beach
May 3, 2024
12:00 pm
BeachLife, Southern California’s premier live music, art, and culinary festival, is back again for its 5th year, taking over Redondo Beach’s picturesque waterfront this 2024....
Art Alive
April 25, 2024
6:30 pm
  • San Diego Museum of Art
The San Diego Museum of Art (SDMA) is in full bloom this spring, with floral designers interpreting works of art from the Museum’s collection into...
Event Search: