Show Your Local Business Some Love At Little Italy’s Small Business Saturday!

Little Italy invites you to show your local businesses some love this Small Business Saturday, November 25th!

After all, who couldn’t use a little retail therapy in in one of San Diego’s finest neighborhoods?!

Every year, Little Italy businesses tap into the power of the national Shop Small® movement and encourage residents to shop small on Saturday. On this laid-back, retail-therapy event, stores throughout Little Italy will also leave their doors open later, and offer special deals and discounts for this eventful day.

Loving our wonderful city means loving the local businesses that give it character and provide jobs. That’s why the Little Italy Association encourages you to go out after all of the onlineBlack Friday sales to support the tiny, independently-owned boutiques, art galleries, shops, and other businesses right in your own backyard.

Take a break from the malls for the day and come support your local businesses in Little Italy!

See you there!

The Latest

Step Into Italy’s Greatest Summer Holiday Right Here in Little Italy

Discover the magic of Ferragosto: Sotto Le Stelle with Convivio. Join us for an evening of tradition, music, and Italian culture.

Bring the Pup up to Big Bear for Puptopia 2026

Big Bear is throwing its third annual Puptopia Festival, and it’s a full day built for dogs (and the humans who love them). We’re talking...

Drink, Feast, and Party Your Way Through Tiki Oasis 2026

Tiki Oasis is back for another five nights, and this year’s theme is Psychedelic Tiki – which is exactly as fun as it sounds. Diaphanous...

Pack a Picnic for Surf Rock Night at the Garden

Thursday nights just got better. The San Diego Botanic Garden is bringing back its Summer Nights series with a Surf Rock Night featuring The Surf...

The reimagined Top of the Hyatt 40 floors above downtown San Diego at Manchester Grand Hyatt

Step Into the Reimagined Top of the Hyatt for Cocktails Views and Asian-Inspired Dining

If you haven’t been to Top of the Hyatt lately – or ever – now is a genuinely good time to go. The sky-high venue...

Over 130 local makers and artisans at San Diego Made Summer Market

Shop Small and Discover Local Makers at the San Diego Made Summer Market

The San Diego Made Summer Market is back at Ingram Plaza at Liberty Station for its third year – and if you haven’t been before,...

MANIA The ABBA Tribute bringing the magic of ABBA to life at The Magnolia

Sing Along to Every Hit at MANIA: The World’s Number One ABBA Tribute Show

February 10, 2027

7:30 pm

The Magnolia

If you’ve ever wanted to relive the magic of ABBA live on stage, MANIA: The ABBA Tribute is as close as it gets. The world’s...

El Cajon

Mission Bayfest Returns to Mariner’s Point Park With Rebelution, Kolohe Kai & The Offspring

October 16, 2026

3:00 pm

Mariners Point

Mission Bayfest is heading back to the waterfront this fall, bringing three days of reggae, rock, and SoCal vibes to Mariner’s Point Park along the...

San Diego

Prost! La Mesa’s Oktoberfest is Back for 3 Days of Bier, Brats, and Good Times

October 2, 2026

4:00 pm

La Mesa Village

Join the fun at La Mesa Oktoberfest! Enjoy live entertainment, games, and great food in San Diego's biggest German celebration.

La Mesa

Shark Snorkels Return to Birch Aquarium

September 30, 2026

8:00 am

Birch Aquarium at Scripps

Get ready for shark snorkels at Birch Aquarium and enjoy a memorable snorkeling adventure with docile Leopard Sharks.

La Jolla

Fourth annual Punches in the Piazza at Piazza della Famiglia

Honor, Remember, and Give Back at Punches in the Piazza in Little Italy

September 11, 2026

6:00 pm

Piazza della Famiglia

The fourth annual Punches in the Piazza returns to Little Italy’s Piazza della Famiglia for an evening that blends amateur boxing, community connection, and meaningful...

Little Italy