Westfield UTC will host its first Westfield Good Festival, an annual event that brings together retailers, partner brands, and local stakeholders who are making positive steps to support the environment.

Originating with Westfield centers in Europe in 2023, the Westfield Good Festival aims to inspire and support consumers who want to live more sustainably and give back to their communities.

San Diegans will be able to participate across the county with activations at both Westfield UTC and Westfield Plaza Bonita.

Experience the First-Ever Westfield Good Festival

From April 25 to 28, you can participate in a mix of sustainability-themed experiences, including a “Shop the Swap” event in collaboration with Makenzie Lowe of The Good Loop.

In addition, eco-friendly brands will take the Main Stage in Palm Plaza or invite you into their stores for additional activations. Highlights from the Westfield UTC event lineup are below, with the full schedule available here.

The Good Loop

Founded by fellow San Diegan and philanthropist Makenzie Lowe, The Good Loop embodies a revolutionized and inclusive approach to sustainable fashion, where individuals across a vibrant community can come together to embrace a more eco-conscious approach to shopping and help close the clothing loop.

Join Westfield UTC and The Good Loop from April 25 to 28 and bring up to 10 gently loved fashion pieces to swap and replace with new-to-you finds. Connect with fellow swappers, chat about sustainable fashion, and enjoy a live DJ, surprise treats, and exclusive offers from your favorite eco-friendly brands throughout the event!

Any remaining clothing at the close of the weekend will be donated to the San Diego-based Alpha Project. Pre-registration to shop the free swap event is required. For more details on accepted clothing items, FAQs, and to RSVP, please visit here.

Center Activations

Retailer pop-ups and daily live music will take over Palm Plaza throughout the duration of The Good Festival, with events ranging from outdoor workouts to shoppable experiences.

Saturday, April 27

Athleta’s Tight Trade-In with ThredUp & a Community Workout Class: Join Athleta for an in-store shopping event April 25 to 28 in partnership with ThredUp where you can turn in any pair of preloved leggings (any brand) and receive $25 off a same-day purchase of $100+ in-store.

The first 20 customers to turn in a pair of tights each day will also receive a FREE black Salutation Stash tight! Full details here. You can also join Athleta and Salt Pilates on Saturday at 9 AM for a 45-minute classical mat workout. Registration coming soon.

MCASD Family ArtLab: Join Westfield UTC and MCASD in the courtyard near Din Tai Fung between 11 AM to 3 PM for a hands-on experience that teaches children how a family can provide for itself by growing their own vegetables.

Children will create a seed holder, decorate a recyclable paper mâché flower pot, and choose seeds for vegetables or flowers they want to grow at home.

Sunday, April 28

Meet and Greet with Rowan Founder: Rowan is a California-based brand that believes in the local production of the best quality apparel, with knitwear and denim made just two hours north in Los Angeles.

Between 2 PM and 4 PM at the Main Stage, enjoy live music, refreshments, and an exclusive fireside discussion with San Diego-based founder Joe Roberts to delve deeper into the brand’s story; questions from the audience are welcome.

If you’re registered for his main stage engagement, you’ll receive a complimentary gift while supplies last, and all Sunday customers receive a free tee with a purchase of $150. With your help, Rowan will be giving back with an increased donation to the National Fatherhood Initiative.

Brands to Shop + Sip

Lucrezia: Enjoy one of the following lunch or dinner menu items featuring their most sustainable ingredients, mushrooms & mussels, and receive a reusable tote celebrating ‘la dolce vita.’ 1) Pizze Al Tartufo: ricotta, sauteed mushrooms, shaved Italian truffles. 2) Risotto Al Funghi: porcini mushrooms, wild mushrooms, winter truffle, parmigiano reggiano. 3) Calabrian Mussels: white wine braised, Calabrian chilis, shaved fennel, fennel pollen, grilled ciabatta. Valid during lunch and dinner service April 25-28.

Bedding Donation with Brooklinen: Bring in old sheets throughout the Westfield Good Festival and enjoy savings on their in-store purchase. You’ll also be entered for a chance to win a special prize of choice (either a Bath Bundle or Core Sheet Set).

At the close of this activation, Brooklinen will donate all items to the local Woofs and Wags Dog Rescue.

Madewell Denim Recycling: Head to Madewell and trade in preloved jeans to receive $20 off a brand-new pair.

Sephora: SEPHORA (Re)Purposed with Pact Collective encourages beauty enthusiasts to drop off any product empties to give them a second life.

A Meaningful Experience Awaits

Ryan Perry, Senior General Manager at Westfield UTC, said: “The Westfield Good Festival will have something meaningful for everyone in the San Diego community to experience while giving our retailers and partners the opportunity to showcase their environment-friendly initiatives.

“Not only does this activation allow us to celebrate and spotlight those impacting change at the local level, but it also gives us the opportunity to be a catalyst for positive change amongst our visitors, neighbors, and larger brand partners.”

In addition to Westfield UTC, you can also head to the South Bay on Saturday, April 27 from 11 AM to 3 PM for a build-your-own succulent event with Westfield Plaza Bonita, where you’ll participate in a planting craft and decorate your own terracotta pots for take home.

Educational booths, including I Love A Clean San Diego, will be set up for interactive moments throughout the day, focusing on awareness surrounding sustainability, pollution, and the impact of donating gently used clothes.

USAgain Clothing boxes will also be set up to bring in used clothing items for donation. For more information on the event with Westfield Plaza Bonita, please visit here.

See you there!

The Westfield Good Festival is a part of Unibail-Rodamco-Westfield’s Better Places roadmap, which aims to support the environmental transition of cities and the sustainable evolution of retail. More details on Better Places are available here.

See you there, San Diego!