Everyday California Obtains Surf Permit To Operate Surf Classes And Camps At La Jolla Shores Beach
Everyday California , a La Jolla-based ocean adventure and apparel company, announced it has secured a surf permit, which will allow the company to offer surf lessons in La Jolla Shores for the first time, starting today May 15, 2019.
A major milestone
This is a major milestone for the 9-year-old business, giving it the ability to expand its offering, add more than 20 local jobs within the first year of surf operations and significantly increase its annual adventure bookings.
Rooted in adventure, Everyday California has been offering its popular kayak tours and equipment rentals in La Jolla Shores since 2010. The 50-person company also specializes in premium, California-inspired apparel and accessories, sold at its flagship store, online and in select retail locations.
Giving back to the community
By obtaining the surf permit, Everyday California will be breaking into a new market and offering private surf lessons and surf camps close to its existing kayak operation. In addition, the company is looking to partner with various organizations, such as the Urban Surf 4 Kids Academy, to get orphan youth and foster kids out on the water.
Using water sports as a catalyst, the organization teaches kids how to first have fun and then give back to their communities and neighborhoods through local service projects.
“Each year, we work hard to get thousands of people out on the water for the ultimate kayak adventure and to experience our incredible Ecological Reserve and all the marine life,” said Christopher Lynch, co-founder and managing partner at Everyday California.
“We’re stoked to finally have the surf permit so we can expand on what we do best and share the California spirit and our sense of adventure with locals and travelers from around the world. Plus, Brutus (the bear) has been holding that surf board on our logo for quite some time – I’m glad we can finally put it to good use!”
“It’s been a long time coming,” added Michael Samer, co-founder and managing partner at Everyday California. “Not only is us getting this permit fantastic for our business, but it’s also great for the community and anyone visiting San Diego and La Jolla. People will now have options, and that’s an important thing in any market or economy.”
About Everyday California
Everyday California is a La Jolla-based ocean adventure and lifestyle brand – from eco-friendly excursions on one of the best coastlines in the world, to California-inspired apparel and accessories. Operated by co-founders Christopher Lynch and Michael Samer, the company is committed to making fun happen, creating cool products and using business to improve the environment.
Everyday California’s adventure business includes guided kayak tours, snorkel tours, surf lessons, stand-up paddleboard lessons, and ocean equipment rentals. Its growing apparel business caters to men, women and kids, with products sold in their flagship store, online and in select retailers.
Rooted in adventure, Everyday California is committed to contributing positively to its community and environment in a sustainable way through daily operations, donations, materials and cool collaborations that give back.
Book a lesson!
The crew at Everyday California is great! Book a lesson with them this summer and soak up a unique San Diego experience!
See you there!