New Year, New Businesses in Downtown Chula Vista

Embracing the new year means embracing new beginnings, including the arrival of new businesses. Downtown Chula Vista has several fresh faces joining the South Bay neighborhood…drop in and show them your support!

El Cholo’s Kid

What started out as an online store in 2008, has now become a beloved staple brand and the latest addition to the neighborhood! El Cholo’s Kid offers artisan-made bags that blend timeless traditions and a modern aesthetic that is both stylish and functional.

Each bag is hand-made by skilled artisans in Mexico who transform recycled plastic using traditional techniques into real works of art. If you’re in the market for a vibrant and bold eco-friendly bag for yourself or a loved one, stop by El Cholo’s Kid!

Mujer Divina Coffee and Tuetano Taco Shop

It’s a two-for-one special! Not only is Downtown Chula Vista welcoming a delicious taco shop, but a beloved coffee shop too. Owner and Chef Priscilla Curiel will be embarking on a new chapter in her restauranteur journey by bringing Mujer Divina Coffee Shop and Tuétano Taqueria to the South Bay neighborhood.

Experience a grab-and-go style coffee shop where you can sip and savor more than 21 offerings rich in flavor and quality.

If you’re also looking for a bite, pair your drink with one of their various burritos on the menu. The taqueria will offer counter service with ample room to enjoy a sit-down meal, featuring a menu that specializes in Birria, but will also offer the classics that taste just like a home-cooked meal!

La Nacional

Recently landing on the bustling stretch of Third Avenue, founders of Machete Beer House, Eddie Trejo and Joann Cornejo, launched their long-awaited second project, La Nacional.

A modern take on a Mexican Cantina, La Nacional is centered around classic libations with a Mexican twist and an Oaxacan-style menu that offers mouthwatering options. From ribeye tacos to mezcal Negronis, La Nacional is a great place for a quick bite or a fun time with friends!


If you’re looking for a fun time, Kalaveras should be your next stop! You’re immediately greeted with vibrant colors, art, music, and culture of a time-honored tradition—a Dia de los Muertos celebration.

Enjoy classic and unique cocktails complemented by fresh ingredients and homemade syrups. Along with indulging libations, the culinary menu honors traditional Mexican and Latin American cuisine with a modern Kalaveras twist!

Spoon House

Though only opening a year ago, Spoon House has captivated the palates and attention of South Bay locals. Specializing in Korean cuisine, Spoon House blends classic Korean flavors with an enticing twist that leaves your taste buds craving more.

From crowd favorites like Beef Bibimbap to tried-and-true classics like the Beef Bulgogi Plate, the restaurant has something for everyone. Along with a diverse menu, you can pair their tasty meals with teas or beer, or enjoy a drink from the full bar. Don’t miss the chance to discover this culinary gem!

Lime in the Coconut

Since opening in 2022, Lime in the Coconut has been serving refreshing cocktails, mouthwatering meals, and a good time for all who walk in! This vibrant restaurant brings the flavors of the islands to the South Bay neighborhood, offering a fusion of Filipino, Japanese, Hawaiian, and Vietnamese cuisines.

Indulge in the mouthwatering menu options such as the Puppu Plater, Huli Huli Chicken, or a delicious batch of Fish and Chips. And each beachy cocktail is made with fresh, hand-pressed juices and the finest rums, tequilas, gins, and liqueurs. Transport yourself to a relaxing getaway in the heart of Chula Vista!

Paw Pleasers

Recently opening their Chula Vista location, Paw Pleasers is the only bakery in San Diego to make all their freshly baked cakes, cookies, ice cream, and other wonderful desserts for your pets on-site daily since opening their doors 30 years ago.

Each tasty treat is made grain-free and human-grade, perfect for your dog or cat! Aside from freshly baked goods, Paw Pleasers also has high-quality toys, puzzles, and supplies to keep your pet as happy as possible.

See you there!

Downtown Chula Vista continues to thrive with an array of new businesses, from restaurants to shops and bakeries. There’s something for everyone to enjoy in this vibrant, growing community. We encourage you to explore these fresh destinations and support local businesses!

To keep yourself in the loop, follow Downtown Chula Vista on social media: Facebook, Instagram, Tiktok, X. More info can be found on the website here.

See you there, San Diego!

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