San Diego, It’s Time To Celebrate Your Berries… In A Big Way

vista-strawberry-festival-entertainment

Did you know that Vista, California, was once the unofficial Strawberry Capital of the World?! That’s right. In the 1960s and 1970s, during peak season, strawberries were shipped from Vista all over the United States, as well as internationally.

https://www.instagram.com/p/BT1ynDqA_ZL/?taken-by=vistastrawberryfestival

There were daily shipments to Europe, Hong Kong and other parts of Asia. One place in the Netherlands thought the strawberries they received from Vista were actually a different fruit because they were so much larger than they were used to! With all the crates coming in with the word “Vista” on the side, they started referring to the strawberries as “vistas.”

Vista Strawberry Festival

To celebrate this righteous history, the Vista Strawberry Festival was created in 2010 and this year will be racking in one awesome Memorial Day Weekend with pie-eating contests, live bands, beer gardens, carnival rides and so much more!

Strawberries

https://www.instagram.com/p/BST5nOtgMOZ/?taken-by=vistastrawberryfestival

Entertainment

https://www.instagram.com/p/BGF5WifRxiT/?taken-by=vistastrawberryfestival

There will be live entertainment on multiple stages, bands and local craft brews all day long in the beer garden. And bring the whole family because there will be awesome carnival rides and over 400 vendors!

Contests

https://www.instagram.com/p/BRojGaCAAKH/?taken-by=vistastrawberryfestival

Just to name a few of the many contests going on, there will be the Little Ms. Strawberry Shortcake, Strawberry Costume, Strawberry Idol, Pie-Eating contests and many more! Prizes galore!

https://www.instagram.com/p/BGFrGi5Rxlj/?taken-by=vistastrawberryfestival

 10k and 5k Strawberry Run

https://www.instagram.com/p/BGDb1uPRxui/?taken-by=vistastrawberryfestival

The Strawberry Run winds through Vista’s Kite Sculptures and ends at the Vista Strawberry Festival. All runners receive a performance t-shirt, a custom medal, a goodie bag, fresh fruit at the finish line and, for those runners 21 and over, a free beer in the beer garden!

For tickets and more info, check out the link below.

Share This Event
Event Details
The Latest
America’s first female soldiers
Local nonprofit Foundation for Women Warriors is hosting a free online screening of The Hello Girls – a documentary that tells one of the most...
Pendry San Diego is leaning into the summer season with a strong lineup of new offerings – a reimagined weekday brunch, a new poolside Golden...
The Compound Lifting Club Solana Beach
Explore the Compound Lifting Club Solana Beach, a community-focused gym offering compound lifting, recovery, and more for all fitness levels.
Fourth annual Punches in the Piazza at Piazza della Famiglia
The fourth annual Punches in the Piazza returns to Little Italy’s Piazza della Famiglia for an evening that blends amateur boxing, community connection, and meaningful...
Del Mar Summer Solstice
Check out this week’s Things to Do in San Diego this weekend and make your plans! Dig into smoky flavors at the 3rd Annual Downtown...
top concerts in san diego this week
Here are the top concerts in San Diego this week! It’s heating up this week with a lineup that spans pop, country, and R&B. Catch...
Event Details
Upcoming Events
Bird's Eye View of Mission Bayfest
October 16, 2026
3:00 pm
  • Mariners Point
Mission Bayfest is heading back to the waterfront this fall, bringing three days of reggae, rock, and SoCal vibes to Mariner’s Point Park along the...
La Mesa Oktoberfest
October 2, 2026
4:00 pm
  • La Mesa Village
Join the fun at La Mesa Oktoberfest! Enjoy live entertainment, games, and great food in San Diego's biggest German celebration.
Fourth annual Punches in the Piazza at Piazza della Famiglia
September 11, 2026
6:00 pm
  • Piazza della Famiglia
The fourth annual Punches in the Piazza returns to Little Italy’s Piazza della Famiglia for an evening that blends amateur boxing, community connection, and meaningful...
Tori Amos San Diego
August 26, 2026
7:30 pm
  • San Diego Civic Theatre
There are artists who put on a show, and then there’s Tori Amos – a force of nature who turns every performance into something genuinely...
RESET Beach Wellness Event
August 2, 2026
8:00 am
  • Mission Beach Park
SSBD and Almost Nakey are joining forces for RESET, a brand-new beachside event happening at Fit Social Club. It’s a full day of movement, recovery,...
Event Search: