7 San Diego Fashion Bloggers Who Are #Goals

When people think of fashion, they typically think of New York or LA, but the San Diego fashion scene is nothing to scoff at. In fact, dare we say it’s actually better?

Unlike New York where fashion is all about wearing black and looking pissed off, and LA where the go-to style seems to be “woodland fairy meets Penny Lane,” the San Diego look is effortlessly chic.

The signature mix of Californian coastal and big city glamour makes for an amazing, timeless look — one that makes us proud of our city and the fact that our citizens have a look that is uniquely ours.

Below, please find some of our favorite bloggers who prove that when it comes to fashion, San Diego should not be overlooked. Be prepared to be inspired. These ladies are #goals.

Erica Hoida

A little off the shoulder action featuring the chicest poncho around by @burberry #burberry #burberrypartner

A photo posted by Erica Hoida • FashionedChic (@fashionedchicstyling) on

Erica Hoida is that beautiful, perfect person you want to hate — but can’t, because she’s amazing. Her style is a little more glam than a lot of San Diego bloggers, and we can’t help but love her for it. Check out her Insta — but just be careful to not get too jealous.

Love, Olia

Olia is a lifestyle and fashion blogger who calls San Diego home.

We don’t know what’s more enviable: her seemingly effortless style or her seemingly effortless beauty. Follow her on Instagram.

Erica Stolman

Showing off the edgier side of San Diego, Erica’s mix of darks and lights shows that you just because you live in a beachy town, your style doesn’t necessarily have to include J. Crew sundresses. Follow her on Instagram.

Conni Jesperson

Conni brings the preppiness to San Diego and what can we say other than: we love it. She’s the girl next door that you can’t help but love — and want to shop with. Follow Conni.


Paulina runs the blog Lil Bits of Chic and showcases fashion for the normal-sized girl. Not everyone in San Diego is a size 0 — and Paulina proves that girls at every size can look great. Follow her here.

Vanessa Balli

Vanessa Balli is a beauty and fashion blogger. Seriously, check out her hair tutorials and her Insta game.

Jen McCall

Jen McCall is the adorable fashion blogger behind Sprinkles on Sunday. Her effortlessly chic style is honestly #goals and we can’t help but want to be besties with her. Follow along for updates on this cool girl’s style.

Did we miss someone? Let us know if you follow someone that has what it takes to represent the San Diego fashion scene!


(Feature image for this post from fashionedchic.com)


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