San Diego FC is Throwing a 39-Day Soccer Celebration – and the Whole City is Invited

San Diego FC is going all in for the World Cup this summer, and honestly, the scale of this thing is impressive. In partnership with Adriana’s Insurance, the club is hosting a 39-day soccer celebration across Mission Beach, Little Italy, and Chula Vista.

Whether you’re a die-hard soccer fan or just caught up in the buzz of the World Cup returning to U.S. soil for the first time in 32 years, you’re going to want in on this.

It All Starts at Belmont Park

The main hub is at Fit Social in Belmont Park, right on the boardwalk at 3125 Ocean Front Walk, Mission Beach – and that setting alone is pretty hard to beat.

Add in SDFC player, coach, and club personality appearances, FOX 5 talent and fan activations, live music, cultural performances, giveaways, pop-ups, interactive experiences, and exclusive merchandise drops, and you’ve got a serious reason to head to the beach all summer long.

Opening Weekend is a Party in Itself

The whole thing kicks off with a four-day opening weekend timed perfectly to the World Cup’s first matches:

Thursday, June 11
Friday, June 12
Saturday, June 13
Sunday, June 14

Music partners include Baja Beach Fest, K-Pop Club Night, If You See Me You See Me, Por La Mañana, DJ Dynamiq and friends – with more still to be announced. RSVP is open now for all four days, so lock it in.

Watch Parties in Chula Vista and Little Italy

Can’t make it to Mission Beach? SDFC and Adriana’s Insurance are bringing free viewing parties to two more neighborhoods for Team USA and Team Mexico group stage matches:

Chula Vista:

June 12 – Elite Athlete Training Center
June 18 – 3rd Avenue

Little Italy at Piazza della Famiglia:

June 12 – Canada vs. Bosnia and Herzegovina
June 12 – USA vs. Paraguay

All free, all open to the public – just RSVP ahead of time. Keep in mind your RSVP covers the group stage through June 27 but doesn’t guarantee entry or act as a reservation. Knockout stage announcements drop in late June, so stay tuned.