Junior League Of San Diego Announces Fourth Annual Little Black Dress Initiative
The Junior League of San Diego (Junior League) is holding its fourth annual Little Black Dress Initiative (LBDI)-a social media-fueled fundraising campaign that illustrates the effects poverty can have on a woman’s access to resources, confidence and opportunities.
From March 9-13, Junior League volunteers are encouraged to wear the same black dress and post on their social media channels to raise awareness and drive online donations. The original Little Black Dress Initiative was launched in February 2014 by The Junior League of London. Junior League’s area of focus is to support transition-age foster youth, as well as highlight poverty and other issues affecting this vulnerable population.
“For many that are unfamiliar with the initiative, it may seem like a simple wardrobe choice,” said Emily Green Lake, president of the Junior League of San Diego “It’s the pin attached to the dress which says, ‘Ask me about my dress’ that sparks conversations with coworkers, friends and people on the street. It makes a usually hard topic of conversation, approachable.”
The Junior League urges San Diego to get involved by donating new or gently used professional clothing or funds to the organization, which will go right back to community partners’ programs for homeless youth. Since 2018, the Junior League of San Diego has raised over $15,300 and over 55 bags of clothing have been donated because of this initiative.
For more information on the Little Black Dress Initiative and how to get involved, please click here. For more information on the Junior League of San Diego and its mission, please visit here.
See you there!
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