Imperfect Produce To Deliver Ugly Produce To San Diegans’ Doors

We LOVE this idea and we HATE that so much food goes to waste, so we are helping to spread the word about this cool new service from Imperfect Produce!

On September 17th, Imperfect Produce is set to launch in San Diego and disrupt the food system here by giving San Diegans a new option when it comes to purchasing fresh produce, cutting out trips to the grocery store and helping solve a problem by consuming in a different way.

No plastic, very minimal waste.

While other food delivery services are adding to landfills with their excess plastic, Imperfect Produce sources “ugly” fruits and surplus vegetables from farms and delivers them directly to consumers’ doors for about 30% less than grocery store prices. The produce arrives in a recyclable cardboard box with no other packaging.

Customers can fully customize the Imperfect Produce experience, choosing from a small, medium, large or extra-large shipment ranging from $12-18 weekly or bi-weekly filled with fruits and vegetables, along with other perishable food products that might normally go to waste.

San Diego Partners

As you’re aware, wastefulness in restaurants/dining/eating in general is a timely issue right now so this launch comes at the right time. To coincide with the San Diego launch, Imperfect Produce is partnering with Modern Times on a collaboration brew utilizing the ugly produce. In addition, Puesto will be creating a Taco of the Month utilizing the cast off produce and utilizing ugly carrots ongoing in its escabeche.

Feeding San Diego is also onboard as its food bank partner. In keeping with its mission, everything that Imperfect Produce purchases from farmers goes either to its customers or a food bank – no waste here!

In each market there’s always produce that can’t be used, whether it’s overripe, there was an address error or there’s a type of produce where there’s not enough to package it in an official Imperfect Produce box. In every market it’s in, Imperfect Produce donates a significant amount of produce to either nonprofits or food banks.

The service will be available to a huge portion of the county, from Southeast San Diego to the beaches to the college area!

If you don’t need your produce to be ‘perfect’, Imperfect Produce sounds perfect to us!



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