Naturally San Diego Crowns 2025 Naturally Rising Winner
San Diego’s community of conscious CPG innovators came together at Liberty Station for Naturally San Diego’s Fifth Annual Naturally Rising competition—and this year’s winner is all about changing the game in clean snacking.
The Winners
First Place: Chasin’ Dreams Farm
Corn-free ancient grain puffs made with U.S.-grown sorghum and avocado oil. They’re non-GMO, gluten-free, and free from artificial ingredients—bringing big crunch and even bigger flavor.
Runner-Up: Recoup Beverage
Organic sparkling beverages crafted for gut health, infused with ginger, prebiotic fiber, and maple tree water for hydration that tastes as good as it feels.
People’s Choice: Mooski Snacks
Soft chilled oat bars made with olive oil and just 6g of sugar. With 5g of protein and a nostalgic texture, these bars are winning snack-time.
A Night to Remember at Liberty Station
Hosted at Building 177, this live pitch event featured five emerging brands presenting to a full house of founders, investors, and local food fans. The competition, presented by Jimbo’s…Naturally!, offered a platform for storytelling, mission-driven innovation, and some seriously delicious product sampling.
Guests enjoyed drinks, desserts, and booths filled with local favorites—plus the chance to vote for the People’s Choice Award and take home curated goodie bags.

What’s Next for Chasin’ Dreams
As the First Place winner, Chasin’ Dreams Farm receives a prize package filled with resources to fuel their next stage of growth, including business consulting and PR support. “This recognition is a dream come true,” said founder Sydney Chasin. “We’re excited to continue building our impact in the community.”

Want to Get Involved?
Naturally San Diego continues to grow a supportive hub for mission-driven food and wellness brands. Learn more about the competition and upcoming opportunities here.