San Diego Selected As Launch City For New Organics By Red Bull Product Line

Red Bull has gone organic! The brand selected San Diego as one of only two launch cities for its new line of organic drinks, called ORGANICS by Red Bull®. The new line, featuring ORGANICS by Red Bull Simply Cola, Bitter Lemon, Ginger Ale and Tonic Water, is a range of premium organic sodas made with ingredients from natural sources.

The new line will be available as of April 2 where Red Bull is sold in two exclusive U.S. markets – San Diego County and a region of North Carolina – as well as through

ORGANICS by Red Bull are designed to complement meals, snacks and social outings. They have been certified organic in compliance with the USDA National Organic Program and bear the USDA Organic seal. Like all Red Bull beverages, they are sold in 100 percent recyclable, aluminum cans and are vegan, gluten-free, wheat-free and dairy-free.

For more than 30 years, Red Bull has been Giving Wings to People and Ideas. Last year more than 6 billion cans from the Red Bull Energy Drink product line were sold around the world, 2 billion of those in the U.S. alone.

Red Bull saw the opportunity and need for premium, organic sodas that would offer consumers a complementary product with the same quality ingredients and taste that the brand is known for. San Diego, with its appreciation for wellness, lifestyle, organic and premium consumer products, proved to be an ideal launch market for Red Bull’s new product category.

We were lucky enough to get an early taste of them here at the global headquarters ;), and they are great!

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