“Ice Cream Relief Week” Offers Sweet Pick-Me-Up For Ice Cream And Gelato Shops During COVID-19
Scoop San Diego is reaching out to communities across the nation to encourage people to support their local ice cream and gelato shops with a delivery or takeout order from May 24 – 31.
During Ice Cream Relief Week, the organization will host a livestream festival jam-packed with exclusive interviews with shop owners from EscoGelato and Handel’s Ice Cream, an ice cream happy hour with Bivouac Ciderworks and Mr. Trustee Ice Cream, and mouthwatering giveaways on social media. In addition, Stella Jean’s Ice Cream will create a new San Diego-themed flavor and donate a portion of sales proceeds to Home Start.
Why they do it
Locally-owned ice cream and gelato shops have experienced a rocky road during COVID-19. Small businesses have either been forced to change their business models or have not been able to open at all. In response, Scoop San Diego is inviting food enthusiasts to keep local shops alive with takeout or delivery orders.
History of event
Last year marked the first Scoop San Diego Ice Cream Festival, featuring 20 local ice cream and gelato shops. Participating shops included An’s Dry Cleaning, MooTime Creamery, and Holy Paleta. The event sold out within days, boasting 4,000 attendees and $20,000 in funds raised for its community partner Monarch School.
This year’s community partner
While Scoop San Diego’s event has a new form this year, the organization will maintain its commitment to support a nonprofit organization that provides services to the most vulnerable communities. This year’s beneficiary is Home Start, a nonprofit dedicated to preventing child abuse, neglect and other adverse outcomes for lower-income families throughout San Diego County.
Friday, May 22
Ice Cream Relief Week Pre-Party with Instagram Live Set from DJ Rafter Roberts
Sunday, May 24
Instagram Takeover with Gelati & Peccati
Monday, May 25
Facebook Live Sweet Talk Q&A with MooTime Creamery
Friday, May 29
Facebook Live Sweet Talk Q&A with Mr. Trustee
Saturday, May 30
Announcement of Scoop San Diego’s grand prize winner, who will get to create a brand-new flavor of their design with Gelati & Peccati
Reminding us of life’s simple pleasures
Scoop San Diego founder Daniel Szpak: “We can all use something to sweeten up our days in quarantine, and our answer is ice cream. There’s nothing like digging into a pint of mint chip ice cream to lift our spirits and remind us of the best things in life – ice cream dripping down your hand on a hot summer day, summer celebrations, and being with loved ones. Ice Cream Relief Week is our way of giving back to the ice cream and gelato shops that have brought us that joy over the years, and sharing creamy deliciousness with everyone, no matter what their quarantine lifestyle is right now.”
Stay healthy, San Diego!