Bird Rock’s Wayfarer Bread & Pastry is Coming to North County

Wayfarer Bread & Pastry, the Bird Rock bakery with lines around the block, is expanding for the first time. The plan is a first North County location by the end of 2027, with Encinitas and Oceanside on the list of possible spots.

It’s the start of a bigger idea, too: more Wayfarers along the Southern California coast. Same naturally fermented breads, same French-inspired pastries, baked in each new shop.

Every Wayfarer Bakes its Own

Here’s the part regulars will care about. There’s no central kitchen and no franchising. Each new location will run as its own bakery, making its breads and pastries from scratch every day.

Randy Corrigan of Rise Collective, the group behind the expansion, puts it plainly. “It will all be made from scratch, in-house, every day, with the baker showing up at 3am just like they do now.”

Crystal White Stays in the Kitchen

Baker and owner Crystal White opened Wayfarer in 2017 as a small neighborhood bakery. As it grows, she moves into a creative director role, developing new recipes, overseeing quality and guiding what Wayfarer becomes next.

“When I first opened Wayfarer, I never imagined expanding beyond Bird Rock,” White says. Finding partners who share her vision changed that. Her promise: the quality, craftsmanship and care won’t change.

A Local Team Behind the Growth

Rise Collective is a San Diego restaurant-growth group led by Corrigan, McKenzie Cox and Stacy Meronoff. All three live here. Corrigan grew up in La Jolla, and Meronoff was born in Bird Rock, where his mom still lives.

After 17 years of helping restaurants grow, the team wanted to back smaller independents and grow them slowly, keeping what makes them special. Wayfarer is exactly that kind of place.

See you there!

North County has a wait ahead, and details on the first location will come later. Until then, Bird Rock is baking Tuesday through Sunday, with pizza by pre-order on Friday and Saturday nights. Thanksgiving pre-orders close Friday, November 20.

📆 First North County location planned for the end of 2027
📍 5525 La Jolla Blvd, La Jolla (the Bird Rock bakery)
ℹ️ Follow along on Instagram for updates

See you there, San Diego!