NOVO DIA, San Diego’s Newest Wellness Experience, Debuts In La Jolla

The organizers behind San Diego-based event company, Pineapple Live, have announced the arrival of the NOVO DIA Wellness Experience event, an immersive wellness, art, and food experience in the reclaimed Museum of Contemporary Art in La Jolla on Saturday, October 1.

A full-day spiritual journey

Wellness enthusiasts from all over the county will gather at one of La Jolla’s most iconic event spaces for a full-day spiritual journey including yoga classes of all levels, sound bath, breathwork, guided meditations, reiki, workshops, and more from San Diego’s favorite studios and spas and well-known instructors.

Nourishing revitalizing organic juices and a mocktail bar carefully crafted by the Museum’s exclusive vendor will be available all day.

“For me, NOVO DIA represents a chance to truly reset,” said Igor Lascani, founder of Pineapple Live and NOVO DIA. “We started approaching the wellness industry with experimental events after the pandemic when – in the middle of true chaos – we found an opportunity to reinvent ourselves and what we do. The inability to produce live music events (Pineapple Live’s specialty) and the current health crisis motivated us to create something that would expand the human mind and heal the human body.”

“With a full day of workshops and classes that some of our community has yet to experience from the city’s finest wellness studios and spas, all in such a beautiful location that offers a huge art component, I know that our guests will leave the event feeling fueled and ready to continue on with their lives in a more mindful and healthy way.”

Novo Dia Wellness Experience Available in Four Levels

Anyone looking for a day of wellness while absorbing panoramic coastal views and inspiring art that moves the mind, body, and soul to an open place have an option of experiencing at four different levels:

  • Soul Pass, $50 – includes one class or workshop, sponsor expo access, museum galleries access.
  • Connect Pass, $80 – includes three class or workshop, sponsor expo access, museum galleries access.
  • Expand Pass, $120 – includes unlimited opportunities to attend any class or workshop, breakfast, mocktail, juice and snack bar, sponsor expo access, museum galleries access.
  • Elevate Pass, $250 (VIP experience) – includes unlimited opportunities to attend any class or workshop, all food and beverage, valet parking, private lymphatic or body massage or private reiki, a separate lane for faster event access, VIP swag bag, sponsor expo access, museum galleries access.

Info and Tickets

To purchase tickets, click here. Registration for classes and workshops will be available three weeks prior to the event.

For more information on NOVO DIA Wellness Experience, please visit the website here or follow them on Instagram. For more information on Pineapple Live, click here or follow them on Instagram.

See you there, San Diego!

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Event Details
  • Start Date
    October 1, 2022 9:00 am
  • End Date
    October 1, 2022 2:00 pm
  • Status
    All done
  • Location
  • Venue
    • Museum of Contemporary Art San Diego
  • Address
    700 Prospect Street
  • Tickets
The Latest
Event Details
  • Start Date
    October 1, 2022 9:00 am
  • End Date
    October 1, 2022 2:00 pm
  • Status
    All done
  • Location
  • Venue
    • Museum of Contemporary Art San Diego
  • Address
    700 Prospect Street
  • Tickets
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