Get a Taste of the Neighborhood at the 2025 Taste of Hillcrest

Taste of Hillcrest is back, inviting food lovers to explore over 30 restaurants, bars, and shops in one of San Diego’s most iconic food destinations.

This beloved self-guided tasting tour is one of the city’s most anticipated culinary events—celebrating the diversity, creativity, and bold flavors that define Hillcrest.

Guests will stroll through the neighborhood, enjoying signature bites, sweet treats, and specialty sips from a standout lineup of local favorites. From gourmet tacos and sushi to French pastries, woodfired pizza, and craft cocktails, Taste of Hillcrest offers a global culinary journey in just a few walkable blocks.

Participating Restaurants and Shops

Expect tasty stops at Gossip Grill, Baja Betty’s, Crest Cafe, Babycakes, Prager Brothers, Urban Mo’s, NOLA on 5th, Starry Lane Bakery, and many more. Select retailers like Oates General and Gioia’s Room Boutique will also offer mini cocktails and samples along the way—making this a true neighborhood-wide celebration.

This all-ages event is open to the public, with alcohol served to guests 21+. Attendees will receive a Tasting Passport and map at check-in to guide their adventure and track their favorite stops.

See you there!

Whether you’re a longtime Hillcrest fan or a first-time visitor, Taste of Hillcrest is the perfect way to discover the flavors, faces, and energy that make this flavor-packed neighborhood one of San Diego’s most iconic food destinations.

📅 Saturday, April 12, 2025 | 12 PM – 4 PM
📍 1601 University Ave., San Diego
📍 5th & Pennsylvania – 3704 5th Ave., San Diego
🎟️ Tickets can be purchased here

See you there, San Diego!