San Diego-Based Couple Launches Melograno Cocktails, A Sophisticated Take On Ready-To-Drink Cocktails
San Diego continues to produce entrepreneurial innovators in the beverage business! The latest: San Diego-based Melograno Cocktails is bringing to the market a worldly and elegant take on canned cocktails.
Founders– Reza and Shiva Mortazavi, a husband and wife team based in San Marcos – were inspired and influenced by the current trending industry to create a product they have yet to see – one that is designed beautifully enough to carry around like a stylish accessory and flavors that celebrate cultures from around the world.
“When we started this process, we thought, ‘What happens when you start from the point of view of the artist, and create from there?’” said Co-Founder, Reza Mortazavi.
“The result is an alternative to hard seltzers, wine and spirits with stunning designs across four unique flavors. Our customer is someone who likes to enjoy a cocktail but in a sophisticated way that is also convenient and portable.”
Unique flavors with sophistication
Created for those who are looking for sophistication, flavors and taste in a ready-to-drink, convenient slim can, Melograno Cocktails launches with four unique flavors:
Pomegranate Cosmopolitan – The flagship flavor, a nod to Persian culture and heritage in recipe and design. (Melograno is the word for pomegranate in Italian).
Orange Blossom Martini – Both fragrant and flavorful, an Asian ceramic is the design aesthetic. A timeless and delicate classic.
Melon Margarita – A West African fabric design paired with the indulgent sweetness of a cantaloupe in its peak of summer season.
Cucumber Lime Mojito – Reminiscent of European tile-work, this flavor takes the green shades inside and outside of the cucumber and delivers a refreshing, herbaceous taste.
All flavors come in a variety of 12-pack
Each serving contains only 120 calories, 5 grams of sugar and 5% alcohol by vol in a 12 oz can. Melograno Cocktails will retail at $16 to $18 per 12-pack and are available to purchase at high-end grocers, liquor stores, bars and restaurants.
San Diego is the first market Melograno Cocktails will launch in, with Las Vegas to follow later this year.
Three more flavors are set to launch by the end of the year to represent more cultures from around the world.
Show them the love!
We love seeing local entrepreneurs succeed, and this product looks amazing! Show them some San Diego love by picking up a pack when you see them in the stores!
For more information, visit their website here.
Congrats to the Mortazavi’s and the Melogano team!