7th Annual Soapy Joe’s Day Returns, Bringing Free Washes To All, For A Good Cause

Soapy Joe’s, the locally-loved and family-owned car wash, hosts its annual Soapy Joe’s Day offering the entire San Diego community free car washes and the chance to support three local charities. A running tradition in its 7th year, the third Thursday of April has been dubbed Soapy Joe’s Day, as proclaimed by sitting mayors starting in 2016 with Faulkner, to Gloria in 2021 and this year presented by Councilmember Raul A. Campillo.         

Your choice matters

Each year, the beloved car wash celebrates its eco-friendly practices, provides free top-of-the-line washes to the community and selects a local charity to receive a donation. This year, Soapy Joe’s has selected three deserving groups and asks: where do YOU want to see Soapy Joe’s invest in our shared community? The participating charities represent a range of interests and are: Helen Woodward Animal Center, Support the Enlisted Project (STEP) and The Emilio Nares Foundation.

“We always say we love our communities, and this year, we want to directly reflect their preferences on where our charitable contributions are going. It’s a great way to give a voice to our members and those enjoying the free wash.” said Lorens Attisha, founder and CEO of Soapy Joe’s.

The family-owned car wash company has committed to a total donation of $15,000 in commemoration of Soapy Joe’s Day. This donation will be split in three parts: the organization that gets the most community votes will receive $10,000, and the runners up will receive $2,500 each.    

Three charities to choose from

Building community is intrinsic to Soapy Joe’s, which has proudly supported San Diego over the past 11 years by donating more than 100,000 free washes and 2 million dollars in cash donations to date. This year, Soapy Joe’s has carefully selected a number of charities that support local children, the military community and animals; each close to the Soapy Joe’s team’s heart.

The three charities include the Emilio Nares Foundation, the non-profit that provides free transportation for low income children battling cancer and other life-threatening diseases to get to and from their medical appointments; STEP (Support the Enlisted Project), to help build financial self-sufficiency among junior active duty enlisted members and recently discharged enlisted Veterans and their families facing financial crisis through counseling, education and grants; and the Helen Woodward Animal Center, local San Diego non-profit where ‘people help animals and animals help people’. 

How to join

The event is open to the San Diego community and is completely free of charge. The free $20 Magic Joe washes will begin at 7AM and end at 9PM. Attendees must sign up in advance of the event online to receive a barcode, and cast their vote. The barcode can be redeemed at any of the 16 Soapy Joe’s locations on Thursday, April 21. The winning charity will be announced on Friday, April 22nd.

“We love being involved in our communities, and this is a great way to engage directly with our fans,” said Anne Mauler, VP of Marketing at Soapy Joe’s. “We anticipate a strong event for 2022 and hope to get as many people involved in our big day as possible.”

Sign up online to receive a free wash barcode HERE. While on the web page, vote for your choice of charities!

Soapy Joe’s will also release a collectible commemorative air freshener available 1-day only. 

More info

For more information about the event, please visit here, reserve your spot HERE, and follow Soapy Joe’s on Instagram.

See you there, San Diego!

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