The San Diego Museum Council has announced that San Diego Museum Month will return for its 35th year from February 1 to 29, 2024.

For the first time ever, the popular program is expanding to include cultural sites in Tijuana and Baja California, making this the biggest and most diverse San Diego Museum Month ever, with more than 70 regional cultural sites offering half-off admission throughout the month of February!

World Design Capital San Diego Tijuana 2024

This year, Museum Month is also an officially endorsed project of World Design Capital San Diego Tijuana 2024, a year-long international showcase that recognizes cities for their effective use of design to enhance economic, social, cultural, and environmental quality of life through unique experiences and explorations that stimulate thinking and bring communities together.

San Diego Tijuana is the first cross-border region to be designated World Design Capital and the first time a U.S. city has been selected.

San Diego Museum Month was created in 1989 to promote the region’s diverse range of high-quality cultural offerings during a traditionally slow period for most local museums.

It has since grown to become a wildly popular program with both locals and tourists alike. In 2023, more than 110,000 people enjoyed half-off admission at local museums during Museum Month. The expansion into Mexico is expected to set a new record for participation.

Access to a Broader Range of Institutions

The program has also grown over the years to include a broader range of San Diego institutions beyond traditional museums, including aquariums, nature and wildlife centers, gardens, historic sites, state parks, and more.

In 2020, 40 museums participated in Museum Month. In 2024, there will be more than 70 participating locations, including the newest additions of LEGOLAND® California Resort and SEA LIFE® Aquarium at LEGOLAND® California Resort, California Wolf Center, WNDR Museum, and Deer Park Winery & Auto Museum.

For a full list of participating locations, visit the San Diego Museum Council website here.

Museum Month 2024 is supported by First 5 San Diego. Additional funding is provided by the California Arts Council, San Diego Commission for Arts and Culture, County of San Diego, and The Pecus Group.

Enhancing museum accessibility is a critical component of Museum Month. To this end, the San Diego Museum Council has once again partnered with the Serra Cooperative Library System, offering convenient access to Museum Month passes for local residents in communities across San Diego County.

How to Participate in Museum Month

Passes are available for free at local libraries throughout San Diego County. Each pass can be used for up to four half-priced admissions at any of the participating museums. (Additional fees may apply for special exhibitions and events at some museums.)

You can use your Museum Month pass to visit as many museums as you would like from February 1 to 29. Museum Month is not valid in conjunction with any other discounts or with the Balboa Park Explorer pass.

Museum Month passes will be available beginning on January 26 at over 80 public libraries located throughout San Diego County, including branches managed by the City and County of San Diego and the Cities of Carlsbad, Chula Vista, Coronado, Escondido, National City, and Oceanside.

Passes will also be available at the San Diego Law Library and Oceanside Welcome Center.

Digital Museum Month Passes

Digital versions of the Museum Month pass will also be made available on February 1 on the San Diego Museum Council website. You will be able to download passes for each museum you would like to visit directly to your phone.

Note: Certain museums may only accept printed Museum Month passes. Others, such as Birch Aquarium, require advanced online reservations. Be sure to check the website for any restrictions before visiting.

“As we celebrate cross-border collaborations during the World Design Capital San Diego Tijuana 2024, we’re excited to welcome Baja California museums and galleries to Museum Month for the first time,” said San Diego Museum Council Executive Director Bob Lehman.

“We hope this collaboration is the first of many to come as we promote our region as a global arts and culture destination.”

“One of the best ways for children to learn is through hands-on experiences, and that is exactly what museums allow them to do,” said Alethea Arguilez, Executive Director of First 5 San Diego.

“Museum Month provides such a great opportunity for parents to engage their children in art, science, music, history, and more. Most importantly, they get to do it together as a family, which is vital for the healthy development of children.”

“With half-off admission to more than 70 museums and other sites this year, both in San Diego and in Baja, there really is something every family can enjoy together while learning and connecting.”

See you there!

More information is available here or (619) 957-4660. SDMC can also be found on Facebook, Instagram, and Threads.

See you there, San Diego!